NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Randomized controlled trials (RCTs) have grown in popularity among for-profit and not-for-profit financial service providers alike, due to their accuracy in evaluating both bottom-line and social mission impacts. But many organizations struggle to understand exactly what RCTs are, and how to begin using RCTs for decision-making.

In this free webinar, we’ll be discussing why RCTs are so powerful and how financial service providers can use RCTs to understand the impacts of their products and services. Specifically, we’ll cover:

• Insights into why RCTs are an effective tool for decision-making, including when they’re useful (and when they’re not)
• Tangible steps to take to prepare for and launch an RCT
• Identifying appropriate metrics and ideas for how to maximize the value of your data