NextBillion - A WDI Publication

In the quarter century since the bottom of the pyramid concept gained widespread interest, hundreds of thousands of ventures and billions in impact investment have produced a mere handful of winners — mobile money being the most notable, and perhaps only true commercial success. It’s an extraordinary failure rate, even accounting for the inherent risk of new ventures. The culprit isn’t lack of effort, money, or startup ecosystems. It’s how social impact startups are taught to design, test, and validate.

Lean startup bakes failure into social impact ventures’ DNA, then traps them in long, costly, and potentially fruitless validation cycles. Patient capital acts as an enabler — propping up “zombie” ventures that will forever depend on concessionary funding to survive, let alone grow. There is a better way.

Session 2 · April 16 · The Solution
FIT Startup: Designing Ventures for Robustness
Introduces FIT startup — an approach rooted in systems engineering that designs ventures to be profitable at launch, even when costs run higher and demand falls shorter than anticipated. A step-change alternative for builders and investors alike.

Presenters
Erik Simanis, PhD
Co-Director, Built to Hold Venture Design Lab · Cornell University
30 years experience leading and guiding over two dozen ventures across a wide range of industries, including health, financial services, education, energy and mobility. Dr. Simanis’ work is published in Harvard Business Review, MIT Sloan Management Review, and Wall Street Journal.

Patrick Donohue
Co-Director, Built to Hold Venture Design Lab · Cornell University
Product and innovation leader with 20+ years at Facebook, Automattic, Rockwell, and mission-driven startups. A 0-to-1 venture builder, he’s led both corporate innovation and startups and coaches product and engineering leaders at OpenAI, Anthropic, Gusto, and beyond.

Time: 10:00 AM ET