NextBillion - A WDI Publication

While the case for society of Large-Scale Food Fortification (LSFF) is well established – each dollar invested is expected to generate $23 in societal benefits – many food processors still do not fortify their products, even in mandatory settings. Understanding their constraints and perspectives from an economic standpoint is key to unlocking greater compliance and maximizing impact. Hystra is pleased to announce a new white paper sharing insights on food processors’ economic challenges with regards to fortification and shares recommendations on how to overcome them. It highlights the importance of involving the private sector from the start in standard design, to collect precise information on costs and deficiencies to optimize premix cost-effectiveness, to address business risks and barriers, build trust as well as long-term compliance mechanisms. Join us for a two-session webinar where we will present the key insights from our research and host a panel discussion with sector experts. Session 1 – Improving transparency on fortification costs to enable a constructive dialogue between public and private sector -Save the date: Thursday, March 13 at 1pm GMT -Panellists: Jonathan Gorstein (Senior Program officer, Gates Foundation), Manpreet Kaur Chadha (Nutrition Specialist, UNICEF), Shawn Baker (Chief Program Officer, Helen Keller International) -Register here: https://bit.ly/3ESy4eJ Session 2 – Fortifying the business case for the private sector and building sustainable initiatives to ensure long-term compliance (This session) – Panellists: Nelly Fezé (Senior Industry Specialist, IFC), Greg Garrett (Executive Director, Access to Nutrition Initiative), Brent Wibberley (Senior Food Processing and Fortification Advisor, TechnoServe)

Time: 8:00 AM ET