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Walking in the Customers’ Shoes: Next Generation of BoP Marketing
eyond traditional research, ethnography implores us to get our hands dirty with first-hand observation and daily participation in the lives of our consumers. And while often thought to be the terrain of anthropologists studying far-off cultures, ethnography is increasingly taking center stage in seemingly unlikely places.
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- Education
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Cultural, Economic Shifts Lift Entrepreneurship in MENA
Theodore Khattouf, president and CEO of AMIDEAST, said the Middle East and North Africa region will need to create 90 million new jobs over the next decade to absorb the number of people seeking work. The keynote speaker at the Global Summit on Educating Entrepreneurs hosted by the William Davidson Institute framed the potential and the challenges.
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- Education
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Karnani’s ’Fighting Poverty Together’ Advocates Eclectic Approaches
Aneel Karnani, perhaps one of the best-known skeptics of Base of the Pyramid approaches, corporate social responsibility and microcredit has a new book, Fighting Poverty Together. In it, Karnani levels familiar criticisms, but also provides many suggestions for how businesses, NGOs and governments should address poverty alleviation.
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- Education
- Tags
- academia
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Acumen Fund Launching East Africa Fellows Program
I just returned from Nairobi where I attended the selection conference for our first Regional Fellows Program in East Africa. The day was inspiring on so many levels, but most of all it was a reminder of the incredible pipeline of leaders in the region that are aching to learn, grow, connect, and create real change.
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- Education
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The Best of May on NextBillion: Challenging Assumptions
In May, our most-read posts had a common theme: challenging assumptions. Specifically, we featured voices and counterpoints that ran against the mainstream, both supporting our sector and questioning it. So it seems fitting that we also announce a new staff writer who has dueled conventional wisdom on the subject of BoP marketing and advertising.
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- Education
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Ashoka’s Drayton: Education and the Future Marketplace
Ashoka Founder Bill Drayton views the more than 2,700 Ashoka Fellows as a sensitive Geiger counter for detecting big economic and social shifts. He sees critical gaps in empathy, teamwork, leadership, and change-making being taught to young people. The "parts of the world that do not master these traits will be left in terrible shape," he says.
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- Education, Social Enterprise
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An Insider’s Look at the NextBillion 2011 Case Writing Competition
Exploring the business case studies that impressed the judges in the NextBillion 2011 Case Writing Competition. Each of the winning case studies challenges students, educators, and practitioners to think through and tackle the most relevant questions facing the social enterprise world today.
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- Education, Social Enterprise
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Winners Announced for the NextBillion 2011 Case Writing Competition
We are pleased to announce the winners of the NextBillion 2011 Case Writing Competition, which was co-sponsored by the William Davidson Institute at the University of Michigan, Acumen Fund, and Ashoka. We received many high-quality cases this year, so it was a difficult decision for our valued judging panel.
- Categories
- Education