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The Best of 2013: Do the 4 P’s of Marketing work for BoP Businesses?: Solutions, Access, Value, Education (SAVE) might be a better guide
The famous 4 P’s of the marketing mix (product, price, promotion and place) has been a little limiting for businesses looking to sell to the BoP, as it puts more emphasis on product strategies than on the current trend of "selling solutions." Instead a Solutions, Access, Value, Education (SAVE) model might have a bigger impact.
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Enterprise Resource Planning: Use Small Business Loans for Enterprise Software
Discover how enterprise resource planning, or ERP, can help you grow your small business. ERP software helps you integrate your company’s small business software for a quicker, more flexible business process. Use small business loans or lines of credit to cover ERP expenses.
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- microfinance
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Social innovation means business becoming a force for good
Business needs to reconnect with the community and better serve society, Terry Slavin reports from the Guardian Sustainable Business Quarterly workshop.
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Politicians target the middle class
The middle class, though very audible in urban areas, has rarely appealed as a collective to the political class.
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Yearly Roundup: VOTE for the Most Influential Post of 2013
We thought that the most democratic way to run this contest for The Most-Influential NextBillion Post of 2013, was to simply pick the 12 posts (one per month) that attracted the most views in calendar year 2013. The rest is up to you. We hope you will vote early and often for your favorite(s) among the 12 contenders.
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Mobile money dims use of debit cards in Kenya
The use of payment cards in Kenya has shrunk despite the rising number of people acquiring the cards. This is after users stifled use of the cards since the start of the year, with the value of transactions registering a huge decline.
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- mobile finance
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MasterCard takes controlling stake in mobile remittance service
MasterCard has teamed up with mobile payment solutions provider eServGlobal and Belgacom’s carrier services unit BICS to extend the capabilities of their international mobile remittance platform HomeSend. The three firms have set up a joint venture which uses the HomeSend platform, in which MasterCard will have a controlling share.
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