Coca-Cola Life Markets As ‘Healthy Coke’ In South America: Is It Really Better For You?
Wednesday, September 10, 2014
Coca-Cola Co. is introducing Coca-Cola Life — a mid-calorie cola that was released in Argentina and Chile last year — to the Mexican market in September. Each 12-ounce can of Coca-Cola life contains half the calories of a regular Coke, with 64 calories and 16 grams of sugar. According to the Wall Street Journal, the product has tested well (in both flavor and concept) with Mexicans.
Mexico has a serious love affair with soda and the proof is in the numbers: Mexico is the largest consumer of soda in the world, with the average Mexican consuming over 163 liters each year and spending $14.3 billion on soft drinks annually. With their high rate of consumption, soda is the primary source of calories in Mexico, with almost a quarter of Mexican calorie consumption coming from soft-drinks. One major reason: access. In some parts of Mexico, consumers have easier access to soda than clean water.