NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

B Lab, a global network of organizations transforming the economic system, announced today the appointment of Eleanor Allen as the new Lead Executive. A seasoned business leader in both the private and public sector, Allen brings a wealth of knowledge and understanding of global impact work. This appointment marks a seminal moment for B Lab and the B Corp movement as it shifts power and builds a more inclusive, equitable, and regenerative economic system for all people and the planet.

“Business plays an essential role in addressing the social and environmental crises mounting worldwide, and as a result B Lab’s work has never been more critical,” Allen said. “I am committed in this new role to supporting and mobilizing businesses that recognize that profit and purpose can be achieved in tandem.”

As Lead Executive, Allen will drive B Lab’s strategic priorities including evolving the B Corp standards, promoting globally inclusive policies, and fostering innovative partnerships to meet unprecedented interest in the B Corp movement.

“Eleanor is a true servant leader with a demonstrated ability to balance empathy, curiosity, and inclusion with speed and decisiveness,” said B Lab co-founders Andrew Kassoy and Bart Houlahan, who will remain at B Lab as board members and senior advisors to Allen. “We are thrilled that Eleanor has chosen to bring her extraordinary global experience to the B Corp movement.”