Press Release: Root Capital Chosen as the Nonprofit Partner for Green Mountain Coffee Roasters’ Collaboration with Kevin Costner
Root Capital, a nonprofit social impact investor that supports agricultural enterprises in Latin America, Africa and southeast Asia, is sharing an exciting partnership between Green Mountain Coffee Roasters® and iconic actor Kevin Costner. The beloved coffee brand and award-winning actor have teamed up to craft a series of exclusive coffee blends, the first of which is a bold and smoky dark roast named Horizon Blend by Kevin Costner. Root Capital was selected to be the nonprofit partner of this collaboration and will receive a $100,000 donation from Green Mountain Coffee Roasters®.
In remote, rural areas, farmers operate on razor-thin margins. But as part of a local agricultural enterprise, they can boost their incomes and invest in long-term resilience. Root Capital provides these enterprises with access to capital and technical advisory services focused on business management, climate action, gender equity, and next generation jobs. Green Mountain Coffee Roasters® has been a valued partner of Root Capital’s work for more than 20 years. Together with their support, Root Capital has been able to expand and grow its pioneering credit plus capacity model, and to date has helped more than 2.4 million farming families build prosperity and resilience.
“We are deeply grateful to Green Mountain Coffee Roasters® for their years of partnership, and their long-standing commitment to supporting supply chain resiliency through regenerative agriculture,” said Root Capital CEO and Founder Willy Foote. “This collaboration is a great fit for us, given that nearly 90% of our client portfolio is in coffee enterprises, and we are thrilled that Green Mountain Coffee Roasters® connected us with Mr. Costner, who also sees the value and impact of our work building more prosperous, resilient rural communities.”
“Both Green Mountain Coffee Roasters and Mr. Costner share a passion for giving back to their communities,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “That’s why it was so important for us to choose a nonprofit partner for this campaign. We’re excited to continue our support of Root Capital and build on the progress they’ve made in sustainable agriculture over the last 25 years.”
Horizon Blend by Kevin Costner will be available online via Keurig.com starting December 18, 2023, and in select retailers nationwide beginning January 2024.
To speak to a Root Capital spokesperson about this collaboration, please contact Jane McGrath at firstname.lastname@example.org
Photo courtesy of olle svensson.