Tuesday
June 3
2025

Temu and Shein Are Reshaping Africa’s Biggest Online Retailer

By Olumuyiwa Olowogboyega

Jumia, Africa’s biggest online retailer, is ramping up the number of China-based merchants on its platforms as it struggles to counter fierce competition from Chinese e-commerce giants Temu and Shein.

Photo courtesy of Focal Foto.

Source: Semafor (link opens in a new window)

Categories
Technology
Tags
business development, corporations, e-commerce, marketing and advertising, supply chains