Guest Articles

October 3

NextBillion Editor

LAST CHANCE to Get a Free Chapter of Ross Baird’s New Book, ‘The Innovation Blind Spot’ – Oct. 31 Deadline

“We obviously have a problem in our innovation economy. Humankind has never been wealthier, yet most people, places, and industries feel entirely left out. I wrote a book to find out why.”

That’s how Village Capital president Ross Baird describes his first book, “The Innovation Blind Spot: Why We Back the Wrong Ideas―and What to Do About It.” The book highlights a startling reality: While a handful of big companies are experiencing unprecedented success in the U.S. economy, entrepreneurial activity is near a 30-year low in the country. More businesses are dying than starting. Meanwhile, investors are spending billions of dollars financing apps that solve “first world problems,” and largely ignoring grave and worsening challenges affecting billions of low-income people.

The book is an engaging and insightful read – and it covers a lot of the same topics that consume our attention at NextBillion. That’s why we’re pleased to announce a special offer: For the month of October (Impact Investing Month on NextBillion), we’ll be giving away a free chapter of ‘The Innovation Blind Spot’ to subscribers of NextBillion Notes, our weekly e-newsletter.

The chapter we selected, entitled “What Do I Do If I’ve Got the Next Great Idea?” discusses four things social businesses can do to remove themselves from investors’ blind spots, turn weaknesses into strengths, and avoid pitfalls common to enterprises that are new to the impact investing world. It has some invaluable tips for social entrepreneurs of all levels – but particularly for those who are just starting out.

We’ll include a link to this chapter in each newsletter this month, starting on Oct. 4 – sign up here to take advantage of the offer.

The newsletter is free, it’s sent out every Wednesday, and it regularly includes special perks for our most dedicated readers – along with links to NextBillion’s top posts, events and jobs. Subscribe today!




Investing, Social Enterprise
impact investing, innovation, social enterprise