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From Early Adopters to Tech Laggards: Understanding Off-Grid Energy Customers
The team at 60 Decibels recently set out to understand the motivations of customers served by off-grid energy firms in Africa. Researchers quizzed customers in Kenya, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia about their attitudes and behaviours toward new products to find out who were the early innovators, early adopters or tech laggards. Kat Harrison and Hassan Nasser of 60 Decibels explain the research and how firms can convert ambivalent customers into product ambassadors.
- Categories
- Energy, Environment, Impact Assessment, Technology
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A Devil’s Bargain to Bank the Unbanked: Why Financial Inclusion Advocates Shouldn’t Trust Facebook’s Libra
As you've likely heard, Facebook has entered the inclusive finance arena, pitching Libra, a global cryptocurrency – ostensibly to promote financial inclusion. But as Digital Equity co-founder Valerie Khan argues, there are plenty of reasons to doubt Facebook's intentions and Libra's “social good” marketing campaign. In fact, she says, "Facebook is not being transparent about its real interest in Libra" – and both financial inclusion advocates and emerging countries should beware.
- Categories
- Finance, Technology
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An African Solution to the Digital Skills Gap: Preparing for the Future of Work in Emerging Markets
With the rise of artificial intelligence, machine learning and cloud computing, the nature of work is transforming. But while many focus on the possible downsides of these changes, like AI-fueled job loss, Becky Santora at Digital Divide Data points out some upsides as well. She explores the new technical and analytical skills necessary in the work of the future – and how emerging markets workers can prepare themselves.
- Categories
- Technology
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The Development Tool Nobody’s Using: Why it’s Time for the Women’s Empowerment Sector to Leverage Media and Advertising
In women’s economic empowerment circles, there’s no shortage of initiatives involving corporate partnerships with NGOs - often focused on agriculture or garment supply chains. But as Mara Bolis at Oxfam points out, this focus has led the sector to overlook other potential areas of impact – including media and advertising. Sharing some compelling examples, she argues that media could have as much – or even more – influence in shaping women’s economic opportunities as changes to global value chains.
- Categories
- Technology
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How the Digital Economy is Transforming Eastern Europe and the Former Soviet Union
While there's a lot of discussion of the thriving digital economy in countries like China, the potential for growth in one vast region remains woefully unrecognized — Eastern Europe and the former Soviet Union. Aleksandr Gevorkyan and Norean Sharpe at St. John’s University discuss the region's emerging digital powerhouses, and argue that – despite some key remaining challenges – these post-socialist countries are very much open for business.
- Categories
- Technology
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The Rise (and Rise) of the Gig Economy in Kenya – And How to Take It to the Next Level
The gig economy is growing fast in East Africa, fueled by a young population and burgeoning mobile and smartphone penetration. Countries like Kenya now have gig platforms offering everything from taxi rides to cleaners and handymen, and analysts say this is only the beginning. Gituku Ngene at Google.org Youth Impact Labs explores the gig economy's growing impact, the barriers it faces – and solutions that could unlock its full potential.
- Categories
- Social Enterprise, Technology
- Tags
- employment, gig economy, youth
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Designing for Social Good, Not ‘Feel Good’
Designing products for multinational corporations and their affluent target markets is very different from designing products for low-income, rural consumers. Jordan Westerberg, industrial designer with social venture development firm Factor[e], has worked in both of these worlds. He discusses a recent project that redesigned a solar conduction dryer for Indian farmers, and cautions against being drawn to simplistic, feel-good products when designing for social impact.
- Categories
- Agriculture, Social Enterprise, Technology
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Is Your Data Collection Program Ready to Go Mobile? Four Steps (And a Free Guide) to Help You Get Started
From decision support to enhanced communication with beneficiaries, mobile data collection can be an incredibly useful tool for impact-based organizations. But for all its benefits, it's no silver bullet, cautions Sam Farnham at Dimagi. Farnham stresses the importance of doing due diligence on collection methods before moving onto digital tools, and offers a free guide for determining mobile data collection's relevance for your organization in this constructive post.
- Categories
- Technology
- Tags
- data, digital inclusion
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