-
Changes in the Behavior of the Brazilian BoP consumer
To understand the current state of the Brazil’s social mobility, companies need to not only understand the differences between the segments that make up the base of the pyramid, but also consider the differences between regions and age groups. After all, 72% of the population in the Northeast region fits into the lower income classes.
- Categories
- Technology
- Tags
- Base of the Pyramid, data
-
NextThought Monday: Pakistan: A Land of Misunderstood Opportunity
I want to show you the greatness of this country, and what can be done to improve it. I’m talking about a different side of Pakistan than you usually hear about, and I want to make sure you distinguish the two in your mind... As Ralph Waldo Emerson said, "To be great is to be misunderstood." Pakistan is both.
- Categories
- Technology
-
Transactions Without Borders: The March of Mobile Money
The term "unbanked" does not always equate to "unbankable." In fact, it’s often simply a case of banks being unreachable. In his latest book, Sam Pitroda explains that the digital wallet is going to change the very concept of money, leading to financial and social inclusion.
- Categories
- Technology, Telecommunications