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Avoiding Impact Washing, Hero Worship and Other Ethical Marketing Pitfalls: A Q&A with Justin Belleme
How should impact-focused businesses market what they do – without succumbing to pitfalls such as impact washing or hero worship? We posed that question to Justin Belleme, the director of strategy at JB Media Group. As one of the few marketing agencies with a B Corp certification, JB Media works with multiple impact-focused businesses and organizations, including the SOCAP conference. In this Q&A, Belleme explores how well-intentioned impact entrepreneurs and their communications teams can keep their marketing in line with their missions.
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- Entrepreneurship, NextBillion Originals, Technology
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Who Owns Poverty?: A Q&A with Fundación Paraguaya Founder and CEO Martin Burt
Why do so many anti-poverty efforts fail? And what should we do differently? In his new book, "Who Owns Poverty," Fundación Paraguaya founder and CEO Martin Burt explores those questions from the viewpoint of the real experts: poor families themselves. He presents some key insights from the book in this Q&A – and the book is available to NextBillion readers at a discount (or as a free e-book)!
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- Entrepreneurship, Finance
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Turning Impact Measurement on its Head: A Q&A with 60 Decibels Co-Founders Sasha Dichter and Tom Adams
How should a social business measure its impact? The sector has always struggled to answer that question, leaving many enterprises and investors without useful data about the impact of their work. Acumen is addressing this issue by spinning out a standalone social enterprise called 60 Decibels, which leverages mobile technology to quickly and easily acquire impact data from low-income customers and beneficiaries. Co-founders Sasha Dichter and Tom Adams discuss its innovative model, and the potential it offers to investors, enterprises and the people they serve.
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- Entrepreneurship, Impact Assessment, Investing
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Why Africa’s Energy Sector Needs Transparency: A Q&A with the Head of KawiSafi Ventures, Acumen’s for-Profit Energy Fund
While investing patient capital into for-profit firms has been Acumen’s MO for decades now, the organization itself has remained a non-profit. But in April, Acumen announced that it was doing something it hadn't done before: creating a commercial investment fund. Called KawiSafi Ventures, the for-profit fund has lined up $70 million to boost clean energy firms – and therefore clean energy access – in East Africa. Managing Director Amar Inamdar explores the fund's focus on scalable businesses, and why debt and equity need to start playing nice with one another in the sector.
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Scaling your Social Enterprise – While Handling your Success: A Q&A with Microfinance Pioneer Alex Counts
Few people know more about the opportunities and pitfalls of scaling a social enterprise than Alex Counts. A seminal figure in microfinance, he led Grameen Foundation's growth from a $6,000 start-up to a $20 million powerhouse, while playing a key role in the often turbulent expansion of the broader microfinance sector. NextBillion caught up with Counts to discuss his latest book, “Changing the World Without Losing Your Mind.” The book – and this Q&A – provide essential advice for social impact leaders working to grow their organizations – and dealing with the new tensions scale can bring.
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- Entrepreneurship, Finance
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Courage, Optimism, Defiance: Impact Investment Exchange Founder Durreen Shahnaz Discusses her Journey of Empowerment
Growing up in Bangladesh, Impact Investment Exchange (IIX) Founder Durreen Shahnaz tended to rebel against tradition, preferring boys’ clothes to saris, and exploring the streets on her bike rather than staying indoors. Yet she never rebelled against her family's core focus on charity. Her long and distinguished career in social business and investing has been defined both by her maverick spirit and by her humanitarian values. NextBillion caught up with Shahnaz to discuss her inspiring story and IIX's ongoing work, as the company celebrates its tenth anniversary.
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- Entrepreneurship, Investing
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Why are Investments Surging in Off-Grid Energy? A Q&A with Wood Mackenzie’s Benjamin Attia
In partnership with Energy 4 Impact, Wood Mackenzie recently released "Strategic Investments in Off-grid Energy Access: Scaling the Utility of the Future at the Last Mile." Among its many headlines, the research found that total annual investment in the off-grid energy access sector surpassed $500 million in 2018 for the first time. To find out what's fueling it and what it means for the millions living off the power grid, we spoke with Benjamin Attia, a research analyst at Wood Mackenzie Power & Renewables and an African solar PV markets expert.
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Less Golf, More Gender Equity: A Q&A with Impact Investor Morgan Simon
From filing shareholder resolutions as a teen to founding multiple impact investing funds and penning a successful book, Morgan Simon has spent nearly two decades combining finance and social justice in diverse and innovative ways. NextBillion caught up with her to discuss her distinctive career – and how her role within the sector has been shaped by her gender – in this interview, part of our special series 'By Women, For Women.'
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- Investing, NextBillion Originals
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