Articles by Abhishek Sharma
Rethinking Community Connectivity: As the Pandemic Wears On, NGOs Turn to Technology for Information Dissemination and Behaviour Change
Behavior change and information dissemination initiatives face many challenges in emerging economies, and COVID-19 has made their work even more difficult. But according to Abhishek Sharma at Glific, these efforts remain essential – whether they're focused on raising awareness of government programs or sharing accurate information about the pandemic. He explores how a growing movement of NGOs, governments and social enterprises are turning to digital communications channels to reach marginalized communities, and discusses Glific's WhatsApp-based approach.