Articles by Ben Fowler
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Guest Articles
Tuesday
November 12
2019Smallholders as Customers, Not Pupils: Making the Case for Good Agricultural Practices
Good agricultural practices offer smallholders the promise of improved food safety, food quality and environmental stewardship. But they also bring the risks of implementing costly new methods and standards. To overcome farmers' reluctance to adopt these practices, Ben Fowler of MarketShare Associates and Clara Yoon at MEDA write that agricultural organizations should adopt a customer-centric approach – treating smallholders as customers rather than beneficiaries of know-how.
- Categories
- Agriculture