Articles by Christian Jahn
Inclusive business is a key way to create sustainable livelihoods for the global poor, but the sector is hitting a roadblock: finding employees. The growing number of inclusive businesses has meant that the demand for talent is outstripping supply. And as existing inclusive businesses scale up, the talent they require has become more specialized. So it's no surprise that in a recent survey of over 100 prominent social enterprises, talent was flagged as a top challenge. Christian Jahn and Susann Tischendorf at the Inclusive Business Action Network discusses the problem – and some emerging solutions.
In any successful business, the customer always comes first. However, impact-focused enterprises often paint customers at the base of the pyramid with wide brush strokes, overlooking nuances in culture, location and literacy. Christian Jahn, Executive Director of the Inclusive Business Action Network, understands the desire to "help" poor people – but notes well-intended social entrepreneurs risk ignoring what their customers really want. Instead, Jahn recommends businesses develop a holistic view of customer needs, viewing them through a realistic lens for more meaningful impact.