Articles by Ellen Martin
Erin Worsham / Kimberly Bardy Langsam / Ellen Martin
Taking Control of the Value for Money Narrative: How Innovative Metrics Are Making Impact Part of the Financial Equation
The nonprofit VisionSpring—which provides affordable, high-quality eyeglasses to base of the pyramid customers—realized it needed a metric that could balance cost and impact, while keeping its target customers at the center of decision-making. Analysts at CASE and SoJo discuss the value of the “programmatic value for money metric” VisionSpring implemented, and explore how this type of metric can help organizations consider trade-offs between cost and impact.
- Impact Assessment, Investing, Social Enterprise