Articles by Ku McMahan
It's challenging enough to start a business in mature markets, but just try running one in a rural community in a developing country with poor roads and customers who can't pay you. “Innovator Guidebook: Navigating Business Models for the Base of the Pyramid in Water and Energy for Food," highlights lessons from innovators funded by the five-year Securing Water for Food Grand Challenge. The online resource was unveiled today at SOCAP.
You've probably seen the TV show "Shark Tank," in which small-scale entrepreneurs compete for funding from a panel of wealthy investors. The Securing Water for Food Grand Challenge for Development took a similar approach – but the stakes were far higher: The goal was to generate solutions to water shortages that already affect over 2 billion people, before population growth escalates these shortages into a perpetual global crisis. Ku McMahan, team lead for the Challenge, discusses its unique approach and surprising impact.