Posts by Mariel Beasley
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Small Change: Why Behavioral Science Needs to Go Beyond ‘Nudges’ to Make a Real Impact
Behavioral science – the practice of leveraging human tendencies to produce desired outcomes – has become popular in the social sector. In particular, "nudges" – small changes that subtly encourage better behaviors – are often seen as a solution for everything from weight loss to financial health. But Mariel Beasley, co-founder of the behavioral science group Common Cents Lab, shares an uncomfortable truth: Small tweaks usually mean marginal changes, and half-measures like nudges are leaving most of the potential of behavioral science untapped.
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