Articles by Richard Chamboko
Want to Know How to Properly Measure Financial Inclusion? Copy the Retailers.
To better understand and measure how people use financial services, i2i looked outside the industry to the retail sector, which is at the forefront of how to collect and analyze data on how consumers engage with their services. In particular, retailers understand key usage indicators fundamental to their business; namely recency, frequency, monetary value and duration. That led i2i to apply these indicators while studying how to improve financial services.