Articles by Yvonne Achieng
Gerwin Jansen / Yvonne Achieng
Embracing Digital Solutions in Last Mile Distribution: Six Steps for Introducing New Tools to Sales Agents
COVID-19 has accelerated the shift towards greater digitalization that was already well underway in the last mile distribution sector. According to Gerwin Jansen and Yvonne Achieng at Bopinc, more digital services are coming onto the market to meet this demand – but regardless of the benefits of these tools, if sales agents don’t embrace them the business impacts will not be realized. They explore how last mile distributors can successfully embed digital solutions in their sales teams, presenting a six-step approach to rolling out new digital services to agents.