Articles by Gerwin Jansen
Last mile distributors (LMDs) are key to bringing life-changing products to hard-to-reach consumers, and innovation is essential to their work. But as Emma Colenbrander and Charlotte Taylor at the Global Distributors Collective and Gerwin Jansen at Bopinc explain, these innovations are often not replicated, leading LMDs to spend time and resources reinventing the wheel. They explore how innovation challenges can foster greater replicability and inclusivity, and share three key insights for LMDs and other businesses and organizations working to support innovation at the last mile.
Embracing Digital Solutions in Last Mile Distribution: Six Steps for Introducing New Tools to Sales Agents
COVID-19 has accelerated the shift towards greater digitalization that was already well underway in the last mile distribution sector. According to Gerwin Jansen and Yvonne Achieng at Bopinc, more digital services are coming onto the market to meet this demand – but regardless of the benefits of these tools, if sales agents don’t embrace them the business impacts will not be realized. They explore how last mile distributors can successfully embed digital solutions in their sales teams, presenting a six-step approach to rolling out new digital services to agents.
The Big Impact of Small Improvements: How Last-Mile Distributors Have Responded to COVID-19 with ‘Incremental Innovation’
Distributing beneficial products in last-mile communities has always been difficult, but COVID-19 has made it much harder, exacerbating many of the challenges that last-mile distributors were already facing. Emma Colenbrander and Gerwin Jansen at the Global Distributors Collective explore innovative solutions to some of these challenges, many of which have tended to be incremental rather than radical.