Articles by Emma Colenbrander
The Big Impact of Small Improvements: How Last-Mile Distributors Have Responded to COVID-19 with ‘Incremental Innovation’
Distributing beneficial products in last-mile communities has always been difficult, but COVID-19 has made it much harder, exacerbating many of the challenges that last-mile distributors were already facing. Emma Colenbrander and Gerwin Jansen at the Global Distributors Collective explore innovative solutions to some of these challenges, many of which have tended to be incremental rather than radical.
COVID-19 is creating major challenges for last-mile distributors around the world. And though these businesses are both nimble and resilient, they urgently need financial and technical support. Emma Colenbrander at the Global Distributors Collective explores how investors, NGOs and other stakeholders can help the sector to survive this crisis, and to continue to deliver impact as the pandemic subsides.
From water purifiers to solar lights, the impact-oriented products can’t further development goals if they can't make it to last mile customers. Emma Colenbrader and Charlie Miller of the Global Distributors Collective explain how the organization's 140 member distributors have defied tough odds to get 13 million products and counting into the hands of last mile households. They share a first-of-its-kind report that aims to better understand the markets for these products, the customers being reached – and the business models that can reach them.