IMM Learning Series Session 3: Capturing the Human Story – Qualitative Data Collection and Analysis

Unlock the power of storytelling through data! You’ll explore advanced techniques for running interviews and focus groups that reveal deep, actionable insights your quantitative data could never capture. Learn to create discussion guides that spark authentic conversations and build genuine trust with your beneficiaries. We’ll tackle the complex challenges of navigating sensitive dynamics around gender, power, and culture, then show you how to transform these rich qualitative findings into compelling impact narratives that resonate with stakeholders and funders alike.

Time: 8:00 AM

Location: Virtual

Date: Thursday, November 13, 2025