NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

This role demands a strategic thinker with a flair for storytelling, exceptional communication skills, and a passion for rural customer acquisition. You will create and execute high-impact Go-to-Market (GTM) strategies, design creative campaigns, leverage marketing analytics to optimize performance, and motivate the team to achieve ambitious targets.

Key Responsibilities

General:

Develop GTM strategies to drive customer growth and enhance retention, particularly during the off-season period.
Devise effective traditional and digital marketing plan and engagement processes for rural customer base.
Organize brand promotion and awareness in our communities of operation to meet the aspirations of rural customers.
Hire a team of marketing associates and help field sales team acquire customers for Husk microgrids, energy-efficient appliances, and other business initiatives.
Leverage market/community visits, customer data, and surveys to create relevant insights that can be used to define strategic and targeted marketing activities.
Communicate with Senior Management about marketing initiatives and project metrics.
Monitor and evaluate marketing programs, report on campaign performance, and measure results against established goals, including ROI and KPIs.
Drive customer-centric and corporate branding strategies to enhance Husk Power’s market presence and brand equity.

GTM Strategy and Marketing & Brand Campaigns Management:
Manage the execution of marketing plans and programs, both short and medium range, to support sales and revenue objectives.
Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints.
Develop and execute multi-channel campaigns to boost brand awareness, promote offerings, and engage customers.
Engage with creative agencies to produce stellar and effective campaign collaterals.
Team and Stakeholder Management:
Drive overall GTM strategy across entire product and services portfolio that Husk offers to customers in all operational locations.
Recruit and lead a stellar team of marketing personnel to drive our goal of rapid customer acquisition and ensure retention.
Ensure relevant teams are seamlessly plugged in the marketing activities to ensure business goals and objectives are achieved.
Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend, and increase marketing reach.
Prepare marketing reports by collecting, analysing, and summarizing campaign and sales data.

Analytics Insights:
Analyse historical data from campaigns and available research reports to build and improve marketing campaigns regularly.
Use data to inform decision-making for strategy development and adjustments as necessary
Track platform engagement and effectiveness through appropriate analytical tools.

Customer Satisfaction:
Conduct quarterly community engagement meetings and town halls to understand the customer’s pulse.
Ensure that customer satisfaction matrix is deployed at multiple tiers.

Budget Management:
Prepare and manage the GTM budget to ensure optimal allocation of resources while achieving ROI and campaign objectives.
Monitor and control expenditures, ensuring alignment with approved budgets and identifying cost-saving opportunities without compromising quality.
Test faster and lower cost options for acquiring, engaging, and retaining consumers.

Required Skills & Attributes

Education:
Bachelor’s Degree with at least a second-class upper level.
MBA or higher degree/certification with a focus in Marketing is an added advantage

Relevant Experience:
A minimum of 7 years of experience in consumer marketing, with a strong preference for candidates with exposure to the retail or fast-moving consumer goods (FMCG) and telecoms industry. Experience within rural and peri-urban areas of Nigeria, and/or other countries in sub-Saharan Africa is an advantage.
3 years consecutive minimum experience working with a multinational company or a company with global focus or leadership.
Proven track record of innovative consumer marketing accomplishments/high impact results (based on metrics/ROI)
Good understanding of consumer insights and primary research concepts/tactics such as home use testing, focus groups, surveys, attitudinal, ethnographic, and concept testing.
Ability to work effectively under pressure and meet tight deadlines while functioning independently.
A proactive self-starter with strong self-motivation, capable of delivering high-quality results with minimal supervision.
Strong in storytelling and excellent communication skills
Analytically inclined with the ability to use numbers to determine ROI and effectiveness of marketing campaigns
Passion for rural development; experience in rural and peri-urban markets a plus

Location and Travel
Full-time on-site role, based in Abuja, Nigeria
Will be required to travel to other regions where Husk has its operations across Nigeria

Salary: Highly competitive and negotiable based on experience and fit.

Women candidates are encouraged to apply.