NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Position Overview
The Marketing Manager is responsible for helping grow Vera’s business by proactively driving demand generation and thought leadership activities, aligned with Vera’s global strategic objectives. You will have the opportunity to develop, present, and execute the company’s marketing strategy, and create dynamic and engaging campaigns that increase brand awareness and engagement. You will also manage our Marketing team to support all aspects of Vera’s marketing portfolio, including brand positioning, content marketing, event marketing, email marketing, SEO, and social media marketing.

This is a hands-on, global role that will allow you to gain experience in the operations of a growing social enterprise, working closely with staff across the company to enable sustainable growth. We’re looking for someone who demonstrates excellent attention to detail, communication, time management skills, creativity, and eagerness to learn. The ideal candidate will be a strong writer with a demonstrated ability to coordinate competing priorities with finesse, professionalism, and enthusiasm.

Primary Responsibilities:
Develop and execute Vera’s overall marketing strategy – understanding the company’s value proposition and ideal customer profiles, identifying key metrics, and executing marketing activities
Design and execute sophisticated and engaging content for our website, blog, social media, and newsletters that effectively communicates Vera’s mission and vision
Design and execute highly creative campaigns that drive brand awareness and engagement
Write and review thought leadership content that speaks to Vera’s expertise in digital transformation, impact measurement, portfolio management, etc.
Showcase customer success stories through content marketing, video marketing, event marketing, and webinars
Maintain events calendar; propose and secure speaking engagements
Conduct market research on competitors and industry trends
Build and maintain strategic partnerships and lead joint marketing activities
Support and enhance sales collateral and content
Prepare and present regular reports on leads, opportunities, etc.; analyze ROI and KPIs

Qualifications and Experience
Essential:
5+ years of marketing and communications experience
BA/BS or other undergraduate degree
Experience in visual arts/graphic and/or web design (WordPress, Canva, Photoshop)
Natural relationship builder who can work effectively across different subject areas, time zones and cultures and thrives within a matrix organization
Proven experience effectively driving consensus across diverse teams in multiple departments, time zones, and functions with individual priorities
Excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the organizations’ strategic business drivers
Excellent project management skills and acute attention to detail
Proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns
Strong analytical ability, and experience of capturing, analyzing and delivering recommendations based on ROI data
Curiosity and problem solving skills—do problems slow you down or drive you to seek solutions?
Excellent time management and organizational skills with an ability to balance conflicting priorities effectively
Ability to work independently as well as collaborate as part of a dynamic team
Strong critical thinking, creativity and can pivot on the fly
Flexible, resourceful and proactive; commitment to learning and growth
Fluency in English (written and verbal)
Authorization to work in London

Desirable:
Experience working in the social sector
Passion for software-as-a-service, platform-as-a-service and innovative thinking
Experience with the Salesforce.com platform
Experience deriving business insights from market research, internal data, and other sources
Experience with SEO
Fluency/proficiency in additional language(s)