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Housing Series: Why Dow Corning Sends Employees to Serve BoP Projects around the World
What would happen if major global companies sent their employees to work with people in emerging economies for weeks at a time to get to know their cultures, needs and daily patterns of life? Not as "poverty tourism," but rather part of a strategy to see all that is happening and and then to think how that translates to product innovations.
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- Uncategorized
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Markets of the Poor: Limits and Opportunities
Marketing socially useful products to the poor offers only limited business opportunities. Still, there are some profitable opportunities and we need creative entrepreneurs to design the right business models to serve the poor. To profitably serve the poor, firms need to make the cost-quality trade-off to make the products affordable by the poor.
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- Impact Assessment
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Housing Series: Building a Strong Foundation, When Earthquakes Hurricanes Hit Affordable Housing
"Earthquakes don’t kill people, poorly built buildings do," says Elizabeth Hausler, an engineer who turned her passion and know-how for building into an international non-profit social enterprise. Creating strategies and best practices to build safe and affordable housing became her life’s work and sparked her to found Build Change.
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- Social Enterprise
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Affordable Housing for All Series: In the Race for Affordable Housing, Who Has the Head Start?
In the race for affordable housing for all, is there a clear leader? Is government the biggest player in BoP affordable housing? Are NGOs? Private construction firms? The answer might surprise you. Far ahead of the pack in resources mobilized, progress made and sheer numbers of BoP housing solutions implemented, are the BoP households themselves.
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Weekly Roundup – 10-23-11: Using Social Media to Innovate from the Bottom Up
Large corporations like Deloitte are learning the internal value of social media. But social media also has huge potential for ventures to fulfill a core component of BoP practice. Involving staff and BoP beneficiaries’ voices throughout the design, piloting and scaling process allows ventures to harness knowledge, spur innovation and reduce costs.
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- Technology
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ViewChange Film Friday: ’With My Own Two Wheels’
For most Americans, the bicycle is a choice. It is a toy, a recreational tool, or an eco-conscious form of transportation. In 2010, 3 mountain biking buddies from Santa Barbara set off on a round-the-world journey to film the stories of individuals for whom the bicycle is not a choice, but a machine that opens new economic opportunity and purpose.
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- Uncategorized
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The Age of Big Data
Where should we build the next road? Can we predict where disease will spread to next? Many disciplines tackle these issues in their own, disparate ways. But according to Nathan Eagle, featured speaker at Columbia Social Enterprise Conference, we’ve entered a new era where that might not always be the case - all thanks to mobile phone data.
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- Technology
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Creating Demand With Social Marketing: ColaLife’s Approach
Too often ventures forget they need endeavor to create demand for the products they offer in BoP markets. ColaLife is a rare example, as it thought this through this early in the design phase. Fitting into the unused spaced between crated bottles, ColaLife’s "AidPods" contain Anti-Diarrhea Kits (ADKs) for home use by mothers and caregivers.
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- Health Care, Social Enterprise