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Guess Which Country Has The Biggest Increase In Soda Drinking
The Big Soda companies are spending money to develop new markets in low- and middle-income countries. In some of these places, people are earning a bit more than a few years before, so they have more money for soda.
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- Education, Health Care
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Making Markets Work: How We Got to 10,000 Toilets
Last month, our PSI-India project surpassed 10,000 toilets in rural Bihar, one of the poorest states in India, where 99 million reside and more than 80% practices open defecation.
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- Health Care
- Region
- South Asia
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Comic (Book) Challenges to Chronic Problems: How students face the challenges of malaria, malnutrition through graphic novels, collaboration
For the third year in a row, fourth- and fifth-grade students at the American International School of Bamako in Mali collaborated with Mali Health and students from three local schools to create graphic novels on health-related issues.
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- Education, Health Care
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More Than Just Good Advertising: Challenges and best practices in driving digital financial services adoption
Despite the large sums of money being poured into digital financial services around the world, enrollment and usage remain low. Few services reach those who need them most. Grameen Foundation researchers Emilia Klimiuk and Joel Muhumuza have studied why, and they share several tactics to drive adoption.
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- Uncategorized
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Viewpoint: Marketing: The Missing Ingredient in Social Entrepreneurship
I have been asked to teach a course in Marketing for the esteemed Master of Science in Social Entrepreneurship Program at USC. While I look at this as a great opportunity. I also recognize it is an enormous challenge. Why? Even though many profess a deep knowledge of these subjects, both are not well understood. Business people tend to look at social entrepreneurs as bleeding heart do-gooders that waste their time chasing after lost causes. Moreover, social entrepreneurs tend to view profit-seeking business people as money-grubbing and selfish with little concern about the greater good. Even worse, they tend to view marketers as slimy, sleazy liars. So why do intelligent people wanting to use their intelligence to solve the world's social problems tend to shun marketing?
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- Uncategorized
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India to Repackage State-Supplied Condoms in Bid to Attract Users
When it comes to the wrappers of India's state-supplied condoms, boring is out, attractive is in, but erotic is too much.
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- Health Care
- Region
- South Asia
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NPO Aims to Bring Traditional Japanese Medicine Marketing to Africa
Eri Machii, a 37-year-old pharmacist, hopes a traditional Japanese method of marketing medicine will take off in Africa and help improve health care.
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- Health Care
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Go-Girl Marketing: Show Me The Impact?: Why companies should invest in maternal health, not just slogans
Women consumers have always valued brands and products that make the world a better place. But while go-girl marketing is a step in the right direction, it needs to be followed-up with action. One way to do this is high impact corporate philanthropy: evidence-based programs, developed in partnership with experts and supported by a major cash investment. That’s real brand alignment.
- Categories
- Health Care