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Can Pokemon Go Augment Global Health Reality?
We wondered if global health practitioners had hopes about the Pokemon Go craze helping to amplify their message, raise money and/or recruit volunteers and patients. So we reached out to some of NextBillion’s recent health care writers, asking them if they’ve thought of any practical applications Pokemon Go might have in the work that they do, day to day.
- Categories
- Health Care
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Taking a Match to Convention: A Podcast Chat with Matchboxology’s Cal Bruns
Cal Bruns left a successful career with advertising powerhouse Leo Burnett to found Matchboxology, a human-centered design consultancy with offices in Capetown and Johannesburg South Africa. He chats with NextBillion Contributing Editor Scott Anderson in the NextBillion podcast.
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- Health Care
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Cigarette packs are being stripped of advertising around the world. But not in the US.
This week, the World Health Organization called on countries everywhere to step up the war on tobacco advertising and promotion by introducing plain, or standardized, packaging of tobacco products. "Plain packaging reduces the attractiveness of tobacco products," said WHO Director-General Margaret Chan. "It kills the glamour, which is appropriate for a product that kills people."
- Categories
- Health Care, Impact Assessment
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NexThought Monday: A New Checklist for Developing Markets for Underserved Communities
New research highlights the significance of incorporating a more “bottom-up” and participatory approach to market development – a position that contrasts with top-down methods that have dominated academic, policy and practitioner discourse.
- Categories
- Education, Energy, Impact Assessment
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Walgreens, Unilever campaign aims to bring clean water to Kenya
Washing your hair in Chicago could help bring clean water to rural Kenya. That's the premise behind a new charitable campaign launched by Walgreens and Unilever that is enlisting customers to buy into the cause with shampoo, deodorant and body wash.
- Categories
- Agriculture, Health Care
- Region
- Sub-Saharan Africa
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New Trust ‘Kuwa True’ Campaign Goes Live
A super-hip campaign brings a condom brand back from the brink in Kenya.
- Categories
- Health Care
- Region
- Sub-Saharan Africa
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Feel Better Now, Pay Later: AfriMedico founders are hoping an ancient Japanese drug sales system will work in Africa
Okigusuri is a drug sales system that worked for centuries in Japan and has been successfully exported to other Asian countries. The founders of AfriMedico are betting the system – in which households are given a box of medicine, and they pay only for what they use – will work in Africa, too.
- Categories
- Health Care, Social Enterprise
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Closing the Market Gap: The Clinton Giustra Enterprise Partnership trains female entrepreneurs to sell a varitey of products in remote regions
The Clinton Giustra Enterprise Partnership created a distribution social enterprise model that trains female entrepreneurs as a door-to-door distribution network in remote regions. The model aims to create livelihoods for female entrepreneurs and to increase the access and affordability of essential and pro-poor goods to BoP communities.
- Categories
- Education, Social Enterprise