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Targeting product design for the developing world
The key, MIT study finds, is designing products that make money for the microentrepreneur.
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- product design
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Enter India’s amazing world of frugal innovation
In 2001 a huge earthquake shook the state of Gujarat in India.2,000 people were killed, 400,000 lost their homes, and countless more lost their businesses in the devastation.One young entrepreneur, Mansukhbhai Prajapati, lost everything, but found an innovative way to get back on his feet.
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- Region
- South Asia
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Tired of Bad Products? : Grameen Foundation is too, let’s do something about it
For the next year, Grameen Foundation, in partnership with the Citi Foundation, will focus on sharing what we have learned from our own human-centered product design methodologies. We will be creating a dialogue about the importance of understanding client habits and behaviors, using available data to generate client insights, and then using these insights to design products that meet down-market client needs as well as the needs of financial services providers.
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- Environment, Technology
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- product design
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Toms sets out to sell a lifestyle, not just shoes
Founder Blake Mycoskie has set out to save the world with his "one-for-one" tagline. His critics say that giving alone doesn't solve a thing.
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- Impact Assessment
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D-Rev’s “Brilliance” Goes Global: CEO Krista Donaldson on designing products for the poor – and how to get businesses to sell them
Last week D-Rev announced that its Brilliance medical device for treating newborns with severe jaundice is now available for the global market. In this interview, D-Rev CEO Krista Donaldson explains how the non-profit makes a business case to manufacturers and distributors.
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- Health Care
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The Toyola Money Box: The BoP marketing tactic you wish you’d thought of
It’s just a condensed milk tin with a hole in the top – empty, collected from garbage dumps by local kids.
But slap a masking tape label on it that reads “Toyola Money Box” and you have a piece of BoP marketing genius - a tactic that helps each Toyola salesperson sell around 4,400 cook stoves in rural Ghana a year.- Categories
- Technology
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Why We Need to Leverage Behavioral Design Early and Often
Base of the Pyramid customers, like any other consumers, are driven by behavioral economics. A recent study provide suggestions for incorporating insights from behavioral economics into the design of development programs and BoP-focused ventures.
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