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(With Video) Maximizing the Micro Approach to BoP: A new book explores bottom-up solutions
Madhu Viswanathan believes “bottom up” methods are too often neglected when thinking about BoP business development. Viswanathan, a business professor at the University of Illinois, Urbana-Champaign, hopes to shift that imbalance in a new e-book, Subsistence Marketplaces.
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- Uncategorized
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Janssen announces new group to tackle global health
Will implement R&D and access strategies to support areas with unmet public health need
- Categories
- Education, Health Care
- Tags
- product design, research
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Press Release: Meet the Winning Ideas of Greenpeace Challenge to find renewable irrigation systems for India
Greenpeace “A Watershed Moment in India” challenge, which was open from September 3rd, 2013, saw participation from over 1500 people across 58 countries, who created 256 designs for renewable energy powered, portable, affordable irrigation systems for small farmers in Bihar. Participants uploaded their designs to a web platform, where they were viewable by the public (including other competing teams) who commented on all designs and suggested improvements, which the designers took into consideration to iterate and adapt their designs.
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- Agriculture
- Region
- South Asia
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- product design
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Respect Quality, Build Trust, Be Patient: These and other tips on shaping a solar market at the BoP
How do you influence what choices low-income people or those living at the base of the pyramid make? And how can you give them the information to make informed decisions?
SolarAid faced the same challenges that many organisations do when bringing a new technology to a low-income market. Here’s how we dealt with them.- Categories
- Energy
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Best of 2013: Product Development for the Poor: A crash course in human-centered design
Nearly 95 percent of new product launches fail every year. That’s 95 percent of the ideas that were considered pretty good by smart marketing executives in boardrooms who make decisions about what products to launch. These product ideas withstood hundreds of hours of focus group testing and strategic planning sessions, and they represent millions of failed investment dollars. So what’s wrong?
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- Uncategorized
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Reversing ‘Diabesity’: Jana Care using new weapons to tackle diabetes and obesity
A team of engineers piggybacks on the recent spread of mobile phones and the Internet in India to educate patients as well as to change their unhealthy behaviors in a way they hope is scalable and cost-effective.
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- Health Care, Technology
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Clean Data for Cleaner Cookstoves: Smartphone app helps improve a life-saving product
Premature deaths from air pollution exceed deaths from malaria and AIDS combined. Indoor cooking contributes to this, but though clean cookstove technology is more than three decades old, slow adoption by consumers means these cookstoves still aren’t in widespread use in the developing world. To fix this problem, some in the industry are changing their focus from technology to people.
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- Health Care, Technology
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Sterilization Without Electricity: Technology being adapted to make surgery safer in low-resource environments
Worldwide, 1.2 billion people lack access to electricity, and sterilizing medical instruments is currently impossible in the absence of an energy source. That’s why Eniware is building a power-free, low-cost, portable medical instrument sterilization unit.
- Categories
- Health Care
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