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Advancing Healthcare With the BoP: To Emerging Markets and Back Again
What happens when a large U.S.-based multinational company wants to get a product to market in the BoP? For Pfizer and GE, the approach is two-fold: part market-based and part philanthropic but both closely linked to market objectives of the firms.
- Categories
- Health Care, Social Enterprise
- Tags
- philanthropy
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Healthcare Delivery: Consumer Products for Disease Prevention ? Part I
An ounce of prevention is worth a pound of cure. The old adage is particularly applicable to healthcare in developing countries, where millions of people die or get sick each year from illnesses that are easily preventable. The financial costs of these illnesses far outweigh the minimal...
- Categories
- Energy, Health Care
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