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Creating Demand With Social Marketing: ColaLife’s Approach
Too often ventures forget they need endeavor to create demand for the products they offer in BoP markets. ColaLife is a rare example, as it thought this through this early in the design phase. Fitting into the unused spaced between crated bottles, ColaLife’s "AidPods" contain Anti-Diarrhea Kits (ADKs) for home use by mothers and caregivers.
- Categories
- Health Care, Social Enterprise
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Finding Value in Waste
As the number one exporter of Brazil nuts, Bolivia cultivates approximately 20,000 tons a year. Only 0.8 percent of the Brazil nuts are exported with their shell; the rest are cracked and their nutshells are discarded as waste. But the founders of PelletBol, developed a method to compress the Brazil nutshells into pellets as a source of biofuel.
- Categories
- Health Care
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Targeting the Urban Ultra Poor: Taking The Road Less Travelled
India’s urban population has surged from 78.9 million in 1961 to 286 million in 2001, and could double in another 25 years. To help those urban poor that are left out of microfinance programs, Kriti Social Initiatives decided it was essential for the pilot to include program components addressing livelihoods and healthcare.
- Categories
- Health Care
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SOCAP11: Waste Management that Works
Parag Gupta, founder and CEO of Waste Ventures recently told me that urban India produces a mound of garbage that weighs twice as much as the Empire State Building every week. In that big pile of trash, Gupta and his team identified a glowing opportunity for economic, social, and environmental impact.
- Categories
- Environment, Health Care
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Sustainable, Equitable Transportation Policy and the Rickshaw
In cities across South Asia, the ubiquitous rickshaw dominates traffic tangled streets. Yet, solutions to the problem are not as simple as just eliminating the toxic three-wheelers. Integrating new innovations in rickshaw design, manufacturing or upgrading are essential to a pro-poor and environmentally friendly transportation policy.
- Categories
- Health Care, Transportation
- Tags
- transportation
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Less Hungry, More Human: A Marketing Perspective to Fighting Malnutrition
As the World Food Programme launches a glitzy new fundraising campaign called A Billion for A Billion, maybe it could learn from P&G’s 3D White Collection, which was the most successful non-foods new product launch in 2011, with over $151 million in sales. While the latter may not be particularly noble, marketers are clearly doing something right.
- Categories
- Health Care, Social Enterprise
- Tags
- nutrition, product design
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Guest Post: Competing in the Inaugural International Impact Investing Challenge
Ours was among 12 student teams from top business schools in the US/UK competing in the inaugural International Impact Investing Challenge. We were tasked with designing an investment vehicle capable of absorbing $10 million to $50 million with positive social or environmental impact while also delivering competitive returns for investors.
- Categories
- Health Care, Investing
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From Unite for Sight: Hearing the Pitch
From recycled MP3 players given new life as educational tools to creating health centers at truck stops, to employing women with HIV as craftspeople, one highlight highlight of year’s Unite For Sight Global Health and Innovation Conference was attending social enterprise pitches - ideas in the early implementation or brainstorming stages.
- Categories
- Education, Health Care, Impact Assessment, Social Enterprise
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