Articles by Jean-Louis Racine
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Guest Articles
Monday
November 10
2025Convincing Customers to Buy What’s Best for Them: How Lessons from Clean Cooking Can Increase the Adoption of ‘Merit Goods’
Despite their clear benefits, “merit goods” — products or practices that improve both individual and societal welfare — often struggle to achieve widespread adoption. As Jean-Louis Racine at the Clean Cooking Alliance explains, even when these products and behavior changes offer solutions to pressing social and environmental challenges, traditional marketing approaches often fail to build significant consumer demand for them. He examines the clean cooking sector’s experience in selling cookstoves and fuels to emerging markets customers, highlighting effective strategies that can accelerate consumer uptake of these and other merit goods.
- Categories
- Energy
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Guest Articles
Thursday
August 24
2017Why Startup Accelerators Won’t Create the Global Climate Technology Revolution
Accelerators may be a great way to launch the next Pokémon Go app or even Airbnb, but they're not as suited for climate startups in low- and middle-income countries. Jean-Louis Racine, leader of the infoDev Climate Technology Program at the World Bank Group, explores several reasons why accelerators are "at best an incomplete tool for building climate tech sectors."
- Categories
- Agriculture, Energy, Environment, Social Enterprise, Technology
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Guest Articles
Thursday
July 6
2017Three Ways Entrepreneurs Can Tackle Climate Change (Hint: It’s Not Just About Scale)
There are ways entrepreneurs can make sizeable impacts on climate change without Facebook-like growth curves. Jean-Louis Racine says investors should follow the lead of the venture capital sector and support startups that won't grow or be profitable. Traditional impact metrics such as goods sold, customers served, revenues generated or jobs created no longer apply. The best way to catalyze a climate technology market is to help ensure that innovative high-risk, low-growth ventures don't fall through the cracks.
- Categories
- Energy, Environment, Technology
