Articles by Trisha Clauson
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Guest Articles
Monday
April 29
2024Shihab Uzzaman / Trisha Clauson
Women Sales Agents are the Key to Last-Mile Distribution: Here are Four Ways to Maximize Their Impact
Many development and entrepreneurship programs around the world have engaged women sales agents as last-mile distributors, as their involvement can advance multiple business and impact goals. But as Shihab Uzzaman and Trisha Clauson at Bopinc point out, though some of these initiatives have succeeded, many have failed. They share four key practices Bopinc leveraged in a last-mile distribution project in Bangladesh that can boost the performance of other businesses and programs that enlist women sales agents in their distribution efforts.
- Categories
- Social Enterprise
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Guest Articles
Wednesday
November 30
2022Trisha Clauson / Annegien Langedijk-Wilms
Unleashing Women Entrepreneurs by Challenging Gender Norms: An Innovative Approach to Changing Beliefs Around Household Chores
Globally, women and girls are responsible for three-quarters of unpaid care work, due to the still-common belief that a woman’s role in society is to take care of the home. As Trisha Clauson at Bopinc and Annegien Langedijk-Wilms at Growing Initiatives explain, this is preventing countless women entrepreneurs from building their businesses, reducing emerging markets' GDP by trillions of dollars. They explore an innovative program that leveraged mass media to foster more equitable gender norms around household chores in Nigeria, sharing learnings that can be used by other organizations supporting women entrepreneurs.
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- Uncategorized
