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Learning from the Pioneers: Marketing innovative devices for the BoP
Over the last two decades, a range of affordable devices and equipment have been created to provide 4 billion people at the base of the pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify their investments. The “Marketing Innovative Devices for the Base of the Pyramid” project analyzed 15 pioneer organizations selling life-changing devices to low-income people around the world.
- Categories
- Education
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A Curious Landscape: Visualizing data on the India Map of Financial Inclusion
Which districts have the highest concentration of financial inclusion actors? How does the coverage of these services correlate with the basic demography and infrastructure across a given country? The MIX’s India Map of Financial Inclusion has answers, but also presents more questions for financial inclusion researchers and enterprises.
- Categories
- Education, Impact Assessment, Technology
- Tags
- microfinance, research
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Honey Care Africa’s Evolution : A video Q&A with CEO Madison Ayer on managing the challenges of beekeeping at scale
Honey Care Africa has worked with more than 15,000 farmers and helped to create 30,000 modern beehives across East Africa. It has been recognized as pioneer in the social enterprise, but CEO Madison Ayer said three years ago the company had to confront market realities to truly thrive.
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- Agriculture, Education
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At NCIIA’s Open Conference, a Shift Toward Responsible Startups: Student, faculty teams are increasingly addressing poverty
Since 1995 NCIIA has been supporting efforts of students and faculty to invent, innovate and create impact with breakthrough technologies Open Minds Conferences is one of the key conferences on technology entrepreneurship in higher education. More recently, NCIIA’s support of E-Teams has shifted significantly toward projects whose primary focus is on addressing poverty.
- Categories
- Education, Energy, Health Care
- Tags
- research
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Striking a Match: Collaborating toward impactful research
In June 2012, the Global Financial Inclusion Initiative at IPA launched the Citi IPA Financial Capability Research Fund, a program supported by the Citi Foundation to incubate and rigorously study products and product-linked interventions to improve the financial capability of the poor. Our next matchmaking program will take place on May 29-30 in Lima, Peru.
- Categories
- Education
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Big Data = Better Global Health?: What impact will the Global Burden of Disease study have?
The Global Burden of Disease (GBD) Study is the most ambitious effort to date to quantify the world’s health status. Involving 486 collaborators from 302 institutions in 50 countries, the study has been compared to the Human Genome Project in terms of potential impact. But health experts have criticized it as nontransparent and lacking accountability. What role will the GBD Study play in global health policymaking - and how can it be improved?
- Categories
- Education, Health Care
- Tags
- public health, research
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Featured Event – II BASE Forum: IDB’s II BASE Forum set for June 6-7
During the event OMJ will release a seminal research piece on the market size and business strategy of the BOP in Latin America and the Caribbean.
- Categories
- Education
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In Honor of International Women’s Day, We Celebrate Women as Leaders : The Citi Foundation and Women’s World Banking team up to expand the Women in Leadership Program
The Citi Foundation and Women’s World Banking have joined together to increase the number of women leaders trained through the Women in Leadership Program. This year, we will focus on 40 high-potential leaders in South Asia and the Middle East/North Africa.
- Categories
- Education
- Tags
- microfinance