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Navigating the Customer Engagement Cycle in the World’s ‘Mobile-Only’ Continent: How to Reach African Customers in a Shifting Online Landscape
Customer engagement has evolved over the years, as businesses' focus has shifted from continually acquiring new customers, to building long-term relationships with existing ones. But as Ayodeji Balogun at Terragon explains, businesses in Africa often struggle to foster this long-term engagement due to the complex nuances of the market — including the unique ways customers use digital tools. He explores how businesses can leverage mobile technology to optimize customer engagement in Africa, while navigating the market’s specific needs and challenges.
- Categories
- Technology
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Kenya’s Lipa Later Partners with Mastercard to Drive Buy Now, Pay Later Solutions in Africa
The strategic partnership with Mastercard aims to unlock new opportunities for consumers and merchants by providing tailored BNPL solutions and enhanced payment capabilities.
- Categories
- Finance, Technology
- Region
- Sub-Saharan Africa
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Chapa Partners with Telegram to Revolutionize Digital Payments in Ethiopia
This partnership brings a new level of ease and efficiency to the world of e-commerce, benefiting both businesses and consumers.
- Categories
- Finance, Technology
- Region
- Sub-Saharan Africa
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Report: Small Online Businesses Outperform Traditional Traders With 93% Export Rate in 18 Countries
According to the report, the small businesses from emerging economies are more focused on achieving success in exporting compared to those from advanced economies.
- Categories
- Technology
- Region
- Global
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Amazon to Invest Additional $15 Billion in India Over Next Seven Years
The commitment is intended to strengthen Amazon’s e-commerce business in the country.
- Categories
- Investing, Technology
- Region
- Asia Pacific
- Tags
- e-commerce
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Can Dropshipping Open Opportunities for the Next 10,000 Entrepreneurs in India?
Dropshipping, which requires little to no upfront investment, is already seeing an uptick in Tier II and III cities such as Lucknow and Kanpur.
- Categories
- Technology
- Region
- Asia Pacific
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Indonesia’s Evermos Raises $39 Million Funding Led by IFC to Fuel Business Expansion
Evermos said it will channel this latest funding towards strengthening its reseller network.
- Categories
- Investing
- Region
- South Asia
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African B2B E-Commerce Startup Sabi Tops $300 Million Valuation in New Funding
Sabi is providing digital commerce infrastructure to Africa’s informal economy.
- Categories
- Finance, Technology
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