Eyerusalem Mitiku

Eyerusalem Mitiku
Bopinc

Eyerusalem Mitiku helps to drive inclusive business initiatives at Bopinc, with a focus on gender and diversity. She ensures business models are not only accessible and equitable but also strategically designed to empower marginalised communities. Her expertise extends to developing practical tools guiding organisations to embed inclusivity across design, participation, and impact measurement.

She also contributes to Bopinc’s impact measurement and insights strategy, refining methodologies to enhance the effectiveness and scalability of projects.

Eyerusalem holds a master’s degree in Community and Social Development from Addis Ababa University and a master’s in Women and Gender Studies from Utrecht University.

Articles by Eyerusalem Mitiku

Guest Articles

Tuesday
February 4
2025

Beryl Oyier / Eyerusalem Mitiku / Catherine Mwangi / Rakib Hasan Rabbi

Building Better Business Advisory Programs: Five Lessons from an Inclusive Marketing Bootcamp

Inclusive business models involve integrating low-income communities into the value chain as suppliers, distributors, retailers or consumers. As this approach has gained traction, advisory programs have emerged to help companies adopt and scale these practices. Beryl Oyier, Catherine Mwangi, Eyerusalem Mitiku and Rakib Hasan Rabbi at Bopinc share insights from an inclusive marketing program in Africa, highlighting five key lessons for designing more impactful inclusive business advisory programs.

Categories
Agriculture, Social Enterprise

Tags
business development, business education, food security, global development, impact measurement, marketing and advertising, MSMEs, research

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