Articles by Santiago Bunce
Should Corporations Promote Development?: When sugary snacks and alcohol are involved, debates of health vs. paternalism abound
A business strategy that is solely focused on profits is not always unethical or bad. But there are many examples of companies entering BoP markets that leave communities worse off or, at best, do not benefit consumers.
- Health Care
- corporations, nutrition
Incubating Expertise: Fostering partnerships within the community – part 4 in a series of BoP fundamentals
There are many potential pitfalls for businesses in emerging markets but, to some extent, these issues can be mitigated by partnering and collaborating with local organizations and experts.
The Business Case for BoP Strategies: In part two of this series, how Brazil’s Tenda Atacado bagged scale
Tenda Atacado, a supermarket chain and wholesale distributor, noted a demand within the local BoP community and it’s growth has surged ever since. Part two of a series exploring the base of the pyramid practices, from the Erb Institute and Manaus Consulting, looks at Tenda’s strategy.
Starting at the Base: Part one in a series of BoP fundamentals, cases, and debates
NextBillion is cross posting a seven-part series, Base of the Pyramid – The Underlying Potentials and Pitfalls, published by the Erb Institute. Each week, the series feature a post highlighting Base of the Pyramid (BoP) business models, theories, and models that are serving the underserved while generating social impact and profits. Santiago Bunce, an Evaluation Consultant at MANAUS Consulting, kicks off the series.