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Creating Demand With Social Marketing: ColaLife’s Approach
Too often ventures forget they need endeavor to create demand for the products they offer in BoP markets. ColaLife is a rare example, as it thought this through this early in the design phase. Fitting into the unused spaced between crated bottles, ColaLife’s "AidPods" contain Anti-Diarrhea Kits (ADKs) for home use by mothers and caregivers.
- Categories
- Health Care, Social Enterprise
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Beyond Four Walls
A house is more than a roof overhead - it gives a sense of security, empowerment, and hope. This is a core belief that drives Ashoka’s Housing for All (HFA) program - along with the principle that the affordable housing market is ripe for market-based solutions. I learned this at the start of my summer internship with HFA’s India team this year.
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- Uncategorized
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What Global Development Needs to Make an iPhone? Start With Storytelling
Esther Duflo. Abhijit Bhanerjee. Dean Karlan. These are household names in global development thanks to their leadership for more evidence-based project design and implementation. Here’s another name: Marc Maxson, a consultant with GlobalGiving who helped create and implement its Storytelling Project, which goes beyond eliminating selection bias.
- Categories
- Impact Assessment, Social Enterprise
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Enabling Safety in Self-Construction Practices: The Value Proposition for Technical Assistance
Sadly, the debate on housing in India lacks the vision of creating inclusive cities through urban design and planning. Highly subsidized government programs are not going to solve the problem and private efforts only work where land is extremely cheap. We founded micro Home Solutions on 3 principles: community, sustainable design and affordability.
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- Uncategorized
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Continuing the Quest for Exits: the Role of Mission Markets
IPOs and major exits are still a rare delicacy in the impact investing sector. But Mike Van Patten is trying to change that. He’s founder and chairman of Mission Markets, a specialized financial services firm that provides investment banking and advisory, while operating an online private exchange for the social and environmental capital markets.
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- Uncategorized
- Tags
- impact investing
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The Pyramid Within the Pyramid: Segmenting the BoP Affordable Housing Market
A new arrival to a slum and a rickshaw driver living in a slum both are defined as BoP. But the differences between them are as vast as night and day. How can they all be treated the same when it comes to delivering products and services? Since Ashoka launched the Housing for All initiative in 2008, it’s clear the BoP market is far more complex.
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- Uncategorized
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Weekly Roundup: 10-16-11: Creating the Ecosystem, the Unreasonable Way
Like many relatively nascent movements, we use the term "ecosystem" quite a bit when referencing the social enterprise space. For many entrepreneurs (or the frogs in this somewhat stretched analogy) the Unreasonable Institute is that swamp, if you will. The third annual six-week acceleration program is accepting applications for 25 coveted slots.
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- Uncategorized
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W/Video Via ViewChange, Oxfam: This World Food Day, Making it Africa’s Last Famine
In 2009, 200 households in the northern Ethiopian farming village Adi Ha enrolled in an Oxfam America program letting them trade work for insurance against draught. This year over 13,000 families in 45 villages enrolled. As draught threatens East Africa, this 1/2 hour documentary from ViewChange and Oxfam shows how investments can break the cycle.
- Categories
- Health Care
- Tags
- nutrition
