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Housing Series: The Power of Collecting Accurate Data
Many companies applying market surveys for middle/upper income consumers to the BoP market have failed. We employed slum residents and community workers to get honest answers, and to use cell phones and tablets to gather and send data for analysis. The result: specific guidance for architects and developers on target markets and ideal customers.
- Categories
- Technology
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Changes in the Behavior of the Brazilian BoP consumer
To understand the current state of the Brazil’s social mobility, companies need to not only understand the differences between the segments that make up the base of the pyramid, but also consider the differences between regions and age groups. After all, 72% of the population in the Northeast region fits into the lower income classes.
- Categories
- Technology
- Tags
- Base of the Pyramid, data
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