-
NexThought Monday: Our Top 5 Tips for BoP Marketing: What are yours?
Inspired by discussions at the Hystra’s Marketing Innovative Devices to the Base of Pyramid as well as our own extensive experience in marketing life-changing products to the BoP, here at Living Goods, we thought it was high-time we shared our Top 5 Tips for BoP Marketing. Like any good list, we hope it sparks a vibrant discussion...
- Categories
- Uncategorized
-
NexThought Monday – Stories Without Borders: And one way to start telling them
In 2006, blogging was radical. But Doctors Without Borders tried it anyway, and field blogs help put a human face on the organization while allowing readers a glimpse into a world that was otherwise unknown to them.
- Categories
- Health Care
-
The Grocers’ Great Trek
A sluggish home market is pushing South Africa’s big retail chains northward.
- Categories
- Uncategorized
-
Eye on Emerging Markets, Firm Invests in Start-Up
As the world awaited the next pope in March, Peter Bale, the vice president and general manager for digital at CNN International in London, wanted to know how Africans would react if the pope were from their continent.Instead of commissioning telephone pollsters or gleaning insights from social media, Mr. Bale used a mobile platform called Jana, which rewards users with free airtime if they take a survey.
- Categories
- Technology
-
Talking Condoms and Global Health: Firdaus Kharas’ innovative approach to health behavior change
Behavior change is often called the holy grail of global health promotion. Everyone recognizes its promise in preventing illnesses and injuries, yet it is vastly difficult to accomplish - particularly on a global scale. But acclaimed producer/director Firdaus Kharas believes he’s found an effective approach, which he describes in this interview (with video).
- Categories
- Health Care
-
Learning from the Pioneers: Marketing innovative devices for the BoP
Over the last two decades, a range of affordable devices and equipment have been created to provide 4 billion people at the base of the pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify their investments. The “Marketing Innovative Devices for the Base of the Pyramid” project analyzed 15 pioneer organizations selling life-changing devices to low-income people around the world.
- Categories
- Education
-
Advertising spending booms in emerging markets
Advertising spending is soaring in the developing world, suggesting that US-style consumerism is alive and well everywhere from Brazil and Russia to Saudi Arabia and Indonesia. In a report to be released today, ZenithOptimedia, a leading advertising buyer, says buoyant conditions in emerging markets have caused it to lift its forecast for global advertising spending growth to 5.2 per cent this year, up from the 4.7 per cent it estimated in June. Worldwide spending will ri...
The Best of NextBillion in Your Inbox Each Week!
Subscribe to NB Notes for news, jobs & on-the-ground insights from the world of emerging markets business.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.