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Advancing Breastfeeding: The Power of the Network
Chinese celebrity Ma Yili has over 50 million social media fans, and now she’s using her influence to promote breastfeeding in her home country, where only 28 percent of babies are exclusively breastfed. The “10m2 of Love” campaign Ma is publicizing includes a mobile app to help Chinese women locate and use public breastfeeding spaces. From China to Pakistan, Venezuela and Viet Nam, countries are experimenting with new approaches to promote a life saving, natural practice under threat in the modern world.
- Categories
- Education, Health Care
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The Ticket to Ride a ‘Smart’ Bus Includes Public Health Info: Engaging, educating and learning from Nairobi commuters via SMS
A recent project shows that public transit can be a great platform for research and education, and has the potential to give small businesses an effective communication and marketing facility that previously only large companies could afford.
- Categories
- Health Care, Technology
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‘SuperMum’ campaign results in startling improvements in people’s hand-washing behavior
An analysis of a unique "SuperMum" (SuperAmma) handwashing campaign shows for the first time that using emotional motivators, such as feelings of disgust and nurture, rather than health messages, can result in significant, long-lasting improvements in people's handwashing behaviour, and could in turn help to reduce the risk of infectious diseases.
- Categories
- Education, Health Care
- Region
- South Asia
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‘SuperMum’ campaign results in startling improvements in people’s hand-washing behavior
An analysis of a unique "SuperMum" (SuperAmma) handwashing campaign shows for the first time that using emotional motivators, such as feelings of disgust and nurture, rather than health messages, can result in significant, long-lasting improvements in people's handwashing behaviour, and could in turn help to reduce the risk of infectious diseases.
- Categories
- Education, Health Care
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Using Open Innovation to Deliver High-End Healthcare Disruption
The lifeblood of any successful company stems from a sustained stream of commercially viable innovations, both incremental and breakthrough. As any seasoned executive will tell you, maintaining that steady stream is one of the most difficult management challenges he or she faces.
- Categories
- Education, Health Care
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Weekly Roundup (1/18/14): Market Building is Cool
The development agenda spotlight is widening to include not just those who design cool products, but those who truly understand BoP market dynamics. Or those who do both, like the nonprofit D-Rev.
- Categories
- Health Care
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A Year Your Grandmother Could Love: Crystal ball says in 2014, it’s back to basics like “Wash those hands!”
There will be no small amount of technological innovation in 2014, according to our prognostication, but there will also be a renewed focus on tried-and-true, small steps that could have a huge impact on global health.
- Categories
- Education, Health Care
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The Best of 2013: Do the 4 P’s of Marketing work for BoP Businesses?: Solutions, Access, Value, Education (SAVE) might be a better guide
The famous 4 P’s of the marketing mix (product, price, promotion and place) has been a little limiting for businesses looking to sell to the BoP, as it puts more emphasis on product strategies than on the current trend of "selling solutions." Instead a Solutions, Access, Value, Education (SAVE) model might have a bigger impact.
- Categories
- Uncategorized