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Walking poo mascot will visit malls in Delhi and Mumbai. Here’s why
Unicef India has initiated a digital campaign called 'Take Poo to the Loo" that focuses on eliminating open defecation and creating awareness of the same to the masses.
- Categories
- Education, Health Care
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Ziqitza a ‘Driver’ Among Social Businesses: Ambulance company expanding rapidly, eyeing markets outside India
Ziqitza has grown from just 10 ambulances in 2005 to more than 800 today, has served more than 2.5 million people – many of whom live below the poverty line – and its annual revenue is roughly $20 million. The secret, according to its CEO, lies in its revenue model.
- Categories
- Environment, Health Care
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Health conference on social marketing and franchising
The first global health conference on social marketing (SM) and social franchising (SM), the two emerging tools to help India achieve the universal health coverage, will be held in Kochi from December 3 to 5.
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- Technology
- Region
- South Asia
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Ethiopia spreads health awareness in its villages over coffee
The government has employed an army of women health workers to educate rural women about healthy lifestyle practices
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- Health Care
- Region
- Sub-Saharan Africa
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World’s First Heath Conference on Social Marketing and Franchising begins Dec 3
The Government is keen to explore the potential of social marketing (SM) and social franchising (SF) as effective tools to reach out to the rural population and scale up healthcare delivery under its flagship programmes, said Ms Anuradha Gupta, Additional Secretary of Health and Mission Director of National Rural Health Mission.
- Categories
- Health Care
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Health Care Needs Lifeline: Analysis of processes in and around Delhi reveals patients treated indifferently
A business consultant studying opportunities finds that patients, irrespective of their class, financial status or origin, are viewed as potential income by too many health care service providers.
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- Education, Health Care
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Pyramid scheme: To reach Africa’s poorest consumers, face-to-face contact works best
In the past international firms often took a simplistic view that African consumers aspired to a Western lifestyle. But billboard and newspaper campaigns based on that premise lacked impact. Imported television ads dubbed in local vernacular were scorned. Building brand loyalty among low-income shoppers is a job best done by folk who speak the language and know the lives of people they are selling to.
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- Uncategorized
- Region
- Sub-Saharan Africa
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NexThought Monday: Our Top 5 Tips for BoP Marketing: What are yours?
Inspired by discussions at the Hystra’s Marketing Innovative Devices to the Base of Pyramid as well as our own extensive experience in marketing life-changing products to the BoP, here at Living Goods, we thought it was high-time we shared our Top 5 Tips for BoP Marketing. Like any good list, we hope it sparks a vibrant discussion...
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- Uncategorized