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Walking in the Customers’ Shoes: Next Generation of BoP Marketing
eyond traditional research, ethnography implores us to get our hands dirty with first-hand observation and daily participation in the lives of our consumers. And while often thought to be the terrain of anthropologists studying far-off cultures, ethnography is increasingly taking center stage in seemingly unlikely places.
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- Education
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Urban Energy Labs: Researching BoP-Focused Energy Solutions for Rural, Urban Customers
As urbanization increases, more families are moving to the cities and bringing their traditional practices with them. Although fast urbanization is a nightmare for city planners and policy makers, it proves to be very useful for the designers and researchers who create products and services targeting the world’s Base of the Pyramid markets.
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- Education
- Tags
- research
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New Resource: CGAP Launches Branchless Banking Database
The Consultative Group to Assist the Poor (CGAP) just announced the launch of a brand new resource for those interested in the growth of mobile money around the world.
- Categories
- Education
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