Articles by Annabel Schiff
MSMEs Are the Backbone of Developing Economies: New Research Shows How Digital Platforms Can Boost Their Impact
To keep pace with the growing youth population, 600 million new jobs must be created globally over the next 15 years. Micro, small and medium-sized enterprises (MSMEs) will be key to that effort, say Alina Kaiser at Caribou Digital and Annabel Schiff at the Mastercard Foundation’s FiDA Partnership. They explore how digital platforms can boost MSMEs in emerging markets, based on learnings from 27 micro-entrepreneurs in Kenya.
Digital financial services are proliferating across the developing world, yet providers are having trouble coming up with products that meet low-income customers where they live. For instance, for a rural customer, how can a stagnant digital savings account compete with a productive egg-laying hen? Maha Khan and Annabel Schiff, representing the newly formed Mastercard Foundation Partnership for Finance in a Digital Africa, unveil new research exploring how digital financial services can meet people's needs alongside more traditional services.
The mobile money and agent banking markets of the developing world are due for disruption, so digital finance providers should start preparing. A new research paper from the Helix Institute of Digital Finance offers tips on preparing for the new wave, plus some advice: Focus on data, "the common denominator and foundation for all financial technology companies."