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Why Focus Groups Aren’t Enough: A Surprising Lesson in Marketing Insurance in Africa
Building a customer-centric company naturally requires engagement with end users. But as digital insurance provider Inclusivity Solutions discovered, sometimes just speaking to customers is not enough. Tyler Tappendorf discusses how the company combined customer feedback with more quantitative data, after focus group input conflicted with real-world results in marketing campaigns in East Africa.
- Categories
- Finance
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No One Should be ‘Scared to Live too Long’ – Innovating Insurance for the Elderly
After a chilling conversation with his family housekeeper about her fear of "living too long" and becoming a burden on her family, Tyron Fouche was inspired to start Nobuntu, an insurance plan for low-income South Africans. Combining an ancient risk-sharing design with modern tools like chatbots and biometric tech, the plan offers customers an income that actually increases as they get older. Fouche discusses Nobuntu's innovative model – and the big challenges it faces – in the latest post in NextBillion’s "Startup Showcase" series.
- Categories
- Finance, Social Enterprise
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Press release: Inclusivity solutions brings digital insurance to East Africa through partnerships with Equitel Kenya and Airtel-Tigo Rwanda
Equitel’s Riziki Cover and Airtel–Tigo’s Ingoboka Cash, offer subscribers hospital cash cover to individuals and families who are hospitalised. The offers are being extended as both a free loyalty cover as well as an optional, higher value premium cover. Pivotal to the development of these initiatives was Inclusivity Solutions strategic partnership with Reinsurance Group of America (NYSE:RGA), who is serving as the lead reinsurer for both products.
- Categories
- Finance
- Region
- Sub-Saharan Africa
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Equitel launches mobile-based insurance in Kenya
Equitel subscribers will now have access to a mobile-based insurance product, called Riziki Cover. According to the company, the solution aims to ease the financial burden associated with lost daily income from one’s employment or personal business in case they are admitted to hospital.
- Categories
- Finance
- Region
- Sub-Saharan Africa
- Tags
- insurance, mobile finance
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Report: India’s government is yet to achieve its financial inclusion goal
“If we don’t catch up in accordance with the requirements of the society, a day won’t be very far off when we are faced with serious challenges of a large section of senior citizens who are completely devoid of any form of dependency itself,” Jaitley added at the release of the latest edition of Crisil inclusix report.
- Region
- South Asia
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Viewpoint: The thing about impact investments
The thing about impact investments is the best of them look like regular investments.
- Categories
- Investing
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Finance Responds to Climate Change: How ‘Recovery Lending’ Can Help Victims of Weather-Related Disasters
Natural disasters leave U.S. communities reeling – but those impacted generally have an insurance safety net. When climate-related catastrophes strike poorer populations, it is almost impossible to recover fully. In fact, every year natural disasters force 26 million people further into poverty. Stewart McCulloch of VisionFund International details a novel disaster insurance program that leverages big data climate models to support nearly 700,000 families with "recovery lending."
- Categories
- Environment, Impact Assessment
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Two Problems, One Solution: How Fintech is Boosting Access to Banking and Insurance for Domestic Workers in Mexico
More than 2 million domestic workers in Mexico go unseen by the formal financial system – they don't pay into a pension or social security system, and remain unbanked and badly underserved. Mexican fintech startup 4UNO is serving this hard-to-reach segment with an innovative banking and insurance product delivered through their employers. BFA's Gabriela Zapata explains how 4UNO is avoiding the pitfalls traditional financial institutions have faced in working with low-income clients.
- Categories
- Finance, Health Care