Scott Anderson is a writer, editor, blogger and social media practitioner with more than 15 years in media. His first foray into business journalism came soon after graduating from Central Michigan University covering Dow Chemical Co. and Dow Corning's bankruptcy process, as a reporter for The Midland Daily News. Anderson went on to report on biotechnology, pharmaceutical and information technology business, from dotcom boom to bust, for the Ann Arbor News. He later covered the automotive industry for Ward's Automotive, as well as Automotive Design and Production Magazine. More recently, Anderson was the Director of Online Media at Ann Arbor-based ICON Interactive, where he managed blogs and other social media initiatives for Accenture, Compuware and Chrysler Group. He also edited and wrote for a trio of independent alternative energy and green transportation websites, including GreenFuelsForecast.com.
Joining NextBillion is very much a full circle experience for Anderson, who interviewed CK Prahalad soon after the publication of "Fortune At the Bottom of the Pyramid" gained worldwide acclaim while at the Ann Arbor News.
Scott is based at the William Davidson Institute at the University of Michigan.
Follow him on Twitter @ScotterAnderson or email him at firstname.lastname@example.org
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