Articles by Patrick Guyer
Understanding Consumer Satisfaction in Low-Income Markets: The Factors that Turn Customers into Brand Promoters – or Detractors
Many companies are addressing social needs by selling affordable food, hygiene and other products in developing countries. But as Rakib Hasan Rabbi and Patrick Guyer at Bopinc explain, in order to produce positive social and business impacts, these products must achieve a sufficient level of consumer satisfaction. They share results from consumer-level research in Ethiopia, Bangladesh, Ivory Coast, Mali, Niger and Nigeria, which reveal several key product attributes that can keep low-income consumers satisfied and motivate them to recommend products to others.
Finding Value in Food Losses and Byproducts: Why Circular Agribusiness is Key to Sustainable Food Security in Africa
Food waste and spoilage are major problems in Africa: For example, between 25% and 44% of mangoes are lost across the value chain in Kenya. Brenda Wangari at Village Capital and Patrick Guyer at Bopinc discuss an innovative solution to this challenge: circular agribusinesses that turn food waste and byproducts into affordable, nutritious foods and organic fertilizers. They explain how the O-Farms program, Africa’s first accelerator focusing entirely on circular agribusiness, is supporting these enterprises, and how this approach can help ensure food security on the continent.