Akhand Jyoti Tiwari

Akhand Jyoti Tiwari is an associate partner at MSC with over 13 years of experience. He leads behavioural research and design practice at MSC through the flagship MI4ID approach. His area of expertise includes application of design thinking and behavioural economics in financial services; customer research specifically customer segmentation, user experience; and programme designs such as financial capability, marketing and communication. Akhand has worked with diverse financial service providers including MFIs, insurance companies, banks, agent network managers, telecom companies offering DFS, and central banks. He has worked extensively at the intersection of women financial behavior and digital financial services, having developed the gender centrality framework at MSC.

Articles by Akhand Jyoti Tiwari

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