Articles by Louise Berthault
Marketing Nutritious Food Products at the Last 100 Meters: A New Report Explores the Impact of Direct Sales Forces
Nearly 800 million people globally are undernourished, and over 2 billion lack year-round access to adequate food. Many companies have attempted to address this issue by marketing affordable, nutritious food products in developing countries. But as Lucie Klarsfeld McGrath and Louise Berthault at Hystra point out, few of these companies focus on ensuring that their nutritious products are consumed consistently in sufficient quantities to produce positive health impacts. They share new research on how companies can leverage direct sales forces to bring low-income customers consistent access to nutritious foods.
Debunking Myths on the Impact and Income of Women Sales Forces: New Data Reveals Ways to Maximize Their Potential
The use of female sales agents to sell health-related products is sometimes seen as a panacea that can boost both healthcare access and women’s income empowerment. But little research has been done to prove or disprove these beliefs. Lucie Klarsfeld McGrath and Louise Berthault at Hystra discuss a new report analyzing data from 21 organizations that rely principally on women direct sales forces to sell health-related products. Their analysis sheds light on the role and impact that women sales forces can have, and suggests ways to maximize their impact.